Blogs About "social reform"


Brand Citizenship: 7 principles for integrating CSR initiatives into brand development

Anne Bahr Thompson
July 5 2012

Insights from our Q1 CultureQ study led us to acknowledge that many people (aka consumers) believe brands have a responsibility to progress society. So, we recently posted this as a question (Do you think businesses or brands have a responsibility to help advance society?) across various social media sites to learn what people in the marketing communications and related industries think. Everywhere we posed the question, we got close to...