'CultureQ' tagged blog posts in My Story

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What's next for brands in 2013? Seven predictions from CultureQ research

Anne Bahr Thompson
January 3 2013


Lessons from the Facebook, Obama and ‘Sandy’ brands

As we’re awaiting the final results of our end of year study to gain a more in-depth understanding of the Zeitgeist, we’ve been discussing what’s next for brands in 2013 based upon our learning from CultureQ over the past Summer and Autumn.  As always, we’ve been reviewing the data from our research in the context of socio-cultural and political events.

The highly anticipated IPO of...

 
 
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Brand Citizenship: 7 principles for integrating CSR initiatives into brand development

Anne Bahr Thompson
July 5 2012


Insights from our Q1 CultureQ http://www.onesixtyfourth.com/cultureq study led us to acknowledge that many people (aka consumers) believe brands have a responsibility to progress society. So, we recently posted this as a question (Do you think businesses or brands have a responsibility to help advance society?) across various social media sites to learn what people in the marketing communications and related industries think. Everywhere we posed the question, we got close to...

 
 
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Good citizenship: the new essential for sustaining brand leadership

Anne Bahr Thompson
March 28 2012


Transparency. Supplier relationships. Social responsibility. Privacy.

These terms have all been bouncing about a lot lately whether it be in conjunction with Apple, BP, Google or just general conversation.  And because of that, few people have been surprised that we’ve become more focused on brands as social reformers and been speaking more about brands advocating on behalf of their customers over the past two months.  What has startled several of our clients,...

 
 
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KONY 2012! Move me.

Anne Bahr Thompson
March 9 2012


KONY 2012 has moved me – 10 minutes into the video, www.kony2012.com I’d pledged some funds and forwarded the site to my database of friends.  I like to consider myself an ‘aware’ citizen and I’m familiar with Kony’s heinous crimes, but this video had me digging deeper and learning more.

I can’t imagine that anyone in North America, at least, has...