'Apple' tagged blog posts in My Story


Good citizenship: the new essential for sustaining brand leadership

Anne Bahr Thompson
March 28 2012

Transparency. Supplier relationships. Social responsibility. Privacy.

These terms have all been bouncing about a lot lately whether it be in conjunction with Apple, BP, Google or just general conversation.  And because of that, few people have been surprised that we’ve become more focused on brands as social reformers and been speaking more about brands advocating on behalf of their customers over the past two months.  What has startled several of our clients,...